How many likes or followers do you have on your page?
Does it matter? Sure it does.
Does it matter as much as you think it may? Probably not.
Facebook algorithms are an ever changing, ever evolving mess of semi-unpredictable rules that govern how many people are seeing your Facebook posts.
Your posts are probably reaching about 10% of your followers. The days of posting something that all of your followers can see are long gone, and most likely are never coming back. It is a pay to play game now, unless you are like us, and can get incredibly creative.
If your posts only reach a fraction of your followers, why does everyone look at your number of followers first?
Here at the Social Movement, one of the many things we specialize in, is posting ENGAGING content, aka content that people Like, Comment, and Share with.
If the post goes to roughly 10% of your followers, but he likes it, she comments on it, and her friend shares it, then the post will open up to all of their networks and REACH will drastically go up. (The amount of people that see your posts, in other words, your logo).
Many people that run their own Social Media for their business are completely unaware that a simple business post every so often isn't reaching anyone new. They wonder why they do not grow followers. Unless you are getting people to ENGAGE with your posts, your reach, and followers for that matter will never accelerate.
We love to study analytics, and when we do, we love to focus on expanding reach first, and then the followers will.... well,.. follow.
The problem with posting more creative, engaging content, (along with your business content of course) is that you have to go find it or create it. Finding and creating this content is a FULL TIME JOB! This is where we come in. That is why we are here. That is how we can help.
Hire us, The Social Movement.
Taking the time to search for the content necessary to growing a page is just one of the many things we do that will benefit your company.
Social Media Marketing is so much more than other forms of Marketing, but with the same principle. The more people that see your logo, and are aware of you and what you offer = more people that consider you when making a purchase decision.
The Social Movement + Your business + Engaging content = More people being aware of your business = More people considering to purchase from you = More $$$ in your pocket.
Hire us to run your Social Media. You will be ecstatic you did!
TheSocialMovement.com 303-557-2399
