This is why, as a business, it's important to decide what you NEED to be active on and what you can be active on.
NEED:
Facebook- obviously Facebook is the number one site that everyone is bound to have, which is why it is the number one site your business needs to be listed on. We say it all the time, "Social Media isn't going anywhere," but Facebook is literally making it's way to compete with Google. In the near future, Facebook will be the search engine for the younger generation. When they are looking for your business, they won't be looking to Google for results, they will be searching in Facebook.
Twitter- to us, this is the "hipster" cousin of Facebook. Users who have a Twitter account probably do not have a Facebook, or have abandoned it due to it's "mainstream personality." So, businesses also need a Twitter because you are marketing to a completely different audience. An audience you wouldn't otherwise reach.
Instagram- this platform has proven to be so successful because a picture is worth a thousand words. For businesses, that means brand recognition. When your hashtags are used correctly and your photo is appeasing, your brand is reaching a broad range of customers without putting any effort into selling it to them. And we all know how important brand recognition is.
