Consistency in Social Media plays a large role in how successful your presence is on your platforms. How often you post, when you post, and what you post all affects how many of your followers actually see what you're putting out there. The Social Movement's Vice President, Scott Merritt, has learned a few things when it comes to the perfect post problem. Here is a helpful insight when you and your business ask, "how much do I need to post on
Facebook to succeed?"
"The Facebook algorithm is a tricky, ever evolving thing to battle. Gone are the days where all of your followers see your Facebook posts. Your posts may only reach 1-3% of your followers, unless you do things the algorithm appreciates, which will allow your posts to reach more potential customers. Posting everyday is essential because it gets your brand out as much as possible, and also because consistency is one of the keys to the Facebook algorithm. Posting to much though, is recognized as trying to hard and your reach will be pulled back. We find that the sweet spot is 1-3 posts a day for Facebook to both satisfy the algorithm and to keep people informed without being annoying. Keep in mind the content will stay fresh, and also that the group of people that saw your morning post may somewhat differ from the grouping of people who are served your evening post. The algorithm is always changing. Not only do you not have the time to keep up with how the algorithm evolves, you don't have the time to post that often and make it effective at the same time. You can't just post. You have to post the "right way" to satisfy the algorithm, and we know how."
Scott Merritt, Vice President, The Social Movement
Consistency is key, but is 365 days a year to much posting? Can I really keep up with the algorithm to make my Facebook page succeed? Well good news! If you ever find yourself struggling to keep up with your Social Media and all the other tasks that business owners face on a daily basis, then The Social Movement is here to help. We're the experts on Social Media and it's our job to keep up with all the changes to keep your Social Media platforms not only successful but personalized to your business.