Friday, October 30, 2015

Tricks That Are Bad For Your Company's Social Media!

Don't be fooled by the other Social Media Marketing Companies and their bad tricks!

Organic Growth is the Best Type of Growth
We will not purchase you likes or engagement for your pages. Often times Social Media companies will do this to grow your pages faster but these purchased likes are usually in other countries, and often times they are fake or spam accounts. These hurt your engagement to follower ratio which is horrible for post reach. Getting carried away with Facebook ads can even hurt reach in the long run. Growing your Social Media mostly Organically requires more work and patience, but your followers will be quality, and actual potential customers for years to come. It does no good for a business page to have incredible engagement from people so far away they would never be a customer. Don't ruin the page's performance for the future...do it right the first time. The Social Movement is here to help!


Friday, October 16, 2015

Social Media Marketing: How Often do I Need to Post on Facebook?

Consistency in Social Media plays a large role in how successful your presence is on your platforms. How often you post, when you post, and what you post all affects how many of your followers actually see what you're putting out there. The Social Movement's Vice President, Scott Merritt, has learned a few things when it comes to the perfect post problem. Here is a helpful insight when you and your business ask, "how much do I need to post on Facebook to succeed?"


"The Facebook algorithm is a tricky, ever evolving thing to battle. Gone are the days where all of your followers see your Facebook posts. Your posts may only reach 1-3% of your followers, unless you do things the algorithm appreciates, which will allow your posts to reach more potential customers. Posting everyday is essential because it gets your brand out as much as possible, and also because consistency is one of the keys to the Facebook algorithm. Posting to much though, is recognized as trying to hard and your reach will be pulled back. We find that the sweet spot is 1-3 posts a day for Facebook to both satisfy the algorithm and to keep people informed without being annoying. Keep in mind the content will stay fresh, and also that the group of people that saw your morning post may somewhat differ from the grouping of people who are served your evening post. The algorithm is always changing. Not only do you not have the time to keep up with how the algorithm evolves, you don't have the time to post that often and make it effective at the same time. You can't just post. You have to post the "right way" to satisfy the algorithm, and we know how."
Scott Merritt, Vice President, The Social Movement


Consistency is key, but is 365 days a year to much posting? Can I really keep up with the algorithm to make my Facebook page succeed? Well good news! If you ever find yourself struggling to keep up with your Social Media and all the other tasks that business owners face on a daily basis, then The Social Movement is here to help. We're the experts on Social Media and it's our job to keep up with all the changes to keep your Social Media platforms not only successful but personalized to your business.




Friday, October 2, 2015

Tips for Social Media Marketing- Helpful Tips When Looking for Help

As Social Media grows, so does our competition. But we're not worried. We welcome a little competition. Why? Because we're different and we want everyone to know it! The Social Movement prides itself on managing Social Media pages that are customized and unique to your business. We not only want our clients to be "in the know," but every business owner that is seeking Social Media Management help. Here is the helpful and honest tip of the week when looking for the right Social Media Marketing company:


Beware of "Posting Companies!" We are much more than that. This is real marketing! 
Beware of the many "posting companies" out there that will cue up a single post for dozens of their clients within the same industry, to be posted at the same time with the exact same content and caption. They are in essence creating matching pages even though the businesses differ greatly. This is something we would never do! We spend the time on each of our clients pages to make them unique, and to promote and portray your brand image the way it should be. 

#JointheMVMT #TSMtip