Social Media Marketing for Your Business Made Simple

Social Media is the marketing tool of today. It can increase visibility, expand your brand's reach, and engage with current and future customers. But it only works for you when you use it strategically. Your competition is on Social Media, why wouldn't you be?

We know Social Media can be intimidating, and to help answer our client's questions, we put together this easy to understand graphic  about Social Media and how The Social Movement can help your small business do it right!

Sofrita's Story: How She Became Apart of Our Office Family!

One of our office cats, Sofrita, got a little attention over the weekend! Check out her rescue story below! Thank you Demi's Animal Rescue for Sofrita!

#MONTHLYMOJO

#ShelterSunday Treasure, Not Trash

BY TEAM ANIMOJO  

JANUARY 24, 2016

At first glance, the staff at Demi’s Animal Rescue, our #MonthlyMojo shelter for January, thought the tiny kitten was trash. What would a kitten be doing in a parking lot in the middle of an outdoor mall?! But as soon as they realized it was a kitten, they jumped out of the slowly moving vehicle to try to rescue her. 

Tiny Sofrita was eating leftover Chipotle that had been spilled, thrown out, or forgotten – much like herself. Two of Demi’s board members spent hours trying to gain her trust, and were finally able to trap her and bring her in to safety. They learned from restaurant staff that she had been out there for more than two weeks! Demi’s focused on getting her fed, complimenting her care with vet visits and lots of love. She was terrified after her ordeal, so socialization took some time and patience.

Sofrita turned into a very sweet kitty, and found her forever home with an older cat who had also been a resident at Demi’s Animal Rescue. They love to snuggle, and help to run a family-owned business!

Do not forget – even if you can’t rush out to rescue them, you can still help pets with Demi’s Animal Rescue. #MaximizeYourMojo & sparkle and shine with this pretty kitty heart necklace – $5 from each purchase will go to Demi’s Animal Rescue!

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Why You Shouldn't Buy "Likes" on Facebook

Consequences of Buying “Likes” on Social Media:

1. Most of the accounts you are buying are SPAM accounts. These SPAM accounts will offer zero engagement to your page as they are merely created to give you the numbers you paid for.
2. And if they aren’t SPAM accounts, they are profiles that are most likely in a different country which means your peak times and target markets are inaccurate and therefore, unusable.
3. With the little to no engagement these bought likes will produce, your EDGERANK drops to bottom which means your Social Media platforms is recognized as unimportant to the Facebook algorithm.
4. Buying likes is a complete waste of money. These are not your true or potential customers by any means. Their lack of contribution to your business through Social Media hinders your platform’s performance and the amount spent to up your follower has zero ROI.
5. It is a violation of Facebook’s Terms & Conditions. If you ever have spent the time to read through their guidelines, you would have noticed that Facebook has the right to remove or limit any page that has purchased fake likes. 

We tell our clients constantly that "slow and steady wins the race" which couldn't be more true when growing your Social Media. Your presence will never benefit from the amount of foreign and SPAM accounts you have following your business. Instead, putting in the time and effort to organically growing your page with real customers who support your business will benefit your Social Media marketing efforts as a whole. 

#JointheMVMT

www.TheSocialMovement.com

5 Facts About Social Media: Did You Know?

Here are 5 facts about Social Media and why it's important to your business.  Did you know...

"91% of mobile Internet access is for social activities"

"Around 46% of web users will look towards Social Media when making a purchase"

"Videos on landing pages increase conversations by 88%"

"The average Facebook post from a business page is only seen by 1-3% of it's followers due to the boundaries of the algorithm"

"70% of consumers say they prefer getting to know a company via articles rather than ads on Social Media"

www.TheSocialMovement.com

Social Media Platforms: What You Need to Know

In today's marketing world there are over 100 Social Media platforms for businesses. In yesterday's marketing world, it was considered "legitimate" to be on as many as you could and then post the icon on your website to come off as "socially active." Well, as the amount of platforms grew, business owners became tired of keeping up with each platform's offering and users quickly flocked to the sites that met their needs the most.

This is why, as a business, it's important to decide what you NEED to be active on and what you can be active on.


NEED:

Facebook- obviously Facebook is the number one site that everyone is bound to have, which is why it is the number one site your business needs to be listed on. We say it all the time, "Social Media isn't going anywhere," but Facebook is literally making it's way to compete with Google. In the near future, Facebook will be the search engine for the younger generation. When they are looking for your business, they won't be looking to Google for results, they will be searching in Facebook.

Twitter- to us, this is the "hipster" cousin of Facebook. Users who have a Twitter account probably do not have a Facebook, or have abandoned it due to it's "mainstream personality." So, businesses also need a Twitter because you are marketing to a completely different audience. An audience you wouldn't otherwise reach.

Instagram- this platform has proven to be so successful because a picture is worth a thousand words. For businesses, that means brand recognition. When your hashtags are used correctly and your photo is appeasing, your brand is reaching a broad range of customers without putting any effort into selling it to them. And we all know how important brand recognition is.

www.TheSocialMovement.com

 

Happy Holidays from The Social Movement!

However you choose to celebrate the season, The Social Movement wishes you a warm, safe and #social Holiday! 

www.TheSocialMovement.com

Follow us on Facebook, Twitter, and Instagram!

The Social Movement: Holiday Grocery Giveaway

Wouldn't it be nice to win free groceries? 🎄

The Holidays are here and we're in the giving spirit! Enter our giveaway for a chance to win a $100 gift card to King Soopers, all you have to do is...

1. Follow us 
2. Tag 2 friends in the comments section of this post

It's that easy 😉 The winner will be announced on December 18th at 12:00 PM.

‪

#‎TSMGiveaway‬

Follow The Social Movement on Facebook, Twitter, and Instagram for more giveaways all year long!

VIDEO: Why you need Social Media for your business, and why The Social Movement is the right choice!

Check out our new video!

Running Social Media effectively for your business is a full-time job. The Social Movement is here to save you money and time. It is our goal to learn about your brand identity, so that we can accurately represent your business. 

You won't find more personalized Social Media management in Denver. Your current and future customers are on Social Media; let us find them. By posting multiple times a day on different social platforms, we maximize the amount of people seeing your name and logo. Stop wasting money on expensive and out-of-date marketing techniques. Social Media allows you to engage with followers, build brand loyalty and get more customers through your door. Call us today, so we can get started tomorrow! 

#JoinTheMVMT

www.TheSocialMovement.com

Rant Alert! :)

The Social Movement has compiled a small rant list of things that we find annoying about Social Media. I think a lot of you can relate…

1. Oversharing. Whether it’s personal or business related, oversharing is a quick way to get unfriended. Your friends do not want to hear the endless rants about your job, relationship, and overall life. And your followers definitely do not want to hear about your business’ daily specials in 30 minute post intervals. If you cant say what you need to say in a maximum of 3 posts a day, maybe it’s not important.
2. Invitations. We’re mostly talking about game invitations, but an excessive use of any invitation can get irritating. Luckily, Facebook has a feature of how you can block such invitations from reaching you, but who wants to put in the 4 step effort? On the other hand, do we mind if you send all of your friends a suggestion to “like” their page? Of course not, we do it all the time. But if not all of your friends jump at your suggestion, it’s safe to say they don’t want to, so sending it again and again and again is just being pushy. Instead, give your page a shout out using your status…just don’t overshare.
3. Grammatical Errors. In a world where we have automatic grammatical corrections, why are there still misspelled words in posts? We just wish people would consider taking a quick test to learn the proper usage of there, their, and they’re. 
4. Constant Updates. Facebook, especially, changes CONSTANTLY. We’re not the type of Company that’s afraid of change, but when FB makes a change and a few weeks later makes another change to fix the change because people didn't like the first change… we’re just as confused as you are. 
5. Math Problems. We are calling you out Instagram! Why are pictures dated in weeks? It isabsolutely frustrating to have to pull out a calendar to remember when a specific picture was taken. Just why?
6. Repetition. The same selfie pose, the same picture of your baby as yesterday, the same status update about your life woes, the same desperate attempt for attention. We got it the first day and we don't need a repeat.
7. Hashtag Abuse. When hashtags first became a “thing,” they were intended for pointing out a keyword or trend to ultimately be used by others searching the same hashtag. This means, it is unacceptable to insert a hashtag in front of a sentence. Enough said.
8. Just Complicated. We genuinely feel bad for newbies in the Social Media world because if we didn't make it our career to specialize in all the cracks and crevices of Social Media, we would be lost. Exhibit A: Twitter. Taking a first look at Twitter, it is overloaded with keyboard symbols, highlighted words, and links.  It takes time to train your brain to read through a post without having to stop and decipher what something means. Remember, you will get used to it after a while!

To be fair, we are probably guilty of more than one of these Social Media infractions and in hindsight, we all mean well. Everyone needs to rant sometimes :)

Happy Friday!!!

Putting a Price on Marketing

How to Put a Price on Marketing…

It doesn't take a rocket scientist to know that when you have a business, no matter what it is, advertising your business is important and a key factor in keeping a business alive.

There are over 101 ways to market your business and to do it successfully is, no doubt, a full time job. By now, whether you have just started your company or have been in the industry for years, you have realized that the “monster of all marketing” in today’s world is Social Media.

Social Media Marketing is not only important, it’s necessary. And if you haven’t been to our website yet, it can (and in most cases should be) outsourced. Isn’t it also the wave of the future to outsource everything anyways… that’s another post for another day.

But we have already gone over what you should be doing on your Facebook, Twitter, and Instagram and how The Social Movement can help. But how much should it cost? How much should you pay for Social Media Marketing?

I will start with what you “shouldn’t” pay for. I say “shouldn’t” because if this is what you focus on and think that the more money you throw at it, the more successful it will be, you may be very disappointed. Im talking about SEO: Search Engine Optimization. You can pay a large amount of money for SEO but guess what? So does everyone else. Explain this- if you and 5 million of your competitors are paying the same amount of money to be at the top of Google, when anyone searches for something relevant to your business, who will really be on top? Who will even really be in the top 10? I don’t have an answer for you, nor do I have the secret to being an SEO master. What I do have is my proven observation of how having a successful, complete, and consistent Facebook page improves SEO. Using trending hashtags improves SEO. Being a Social Media master improves SEO. I’m not saying that SEO isn’t important to a business, just be careful of what you are paying for vs. what you expect your results to be.

And that holds true in all aspects of marketing; what you are paying for vs. what you expect the results to be. The second piece to this math problem; how much you pay for outsourcing vs. what you would pay a full time employee. For example, The Social Movement (the outsource) is $500.00 per month. That breaks down to roughly $100.00 per week. Divide that by 5 working days, that’s $20.00 per day. Divide that by an 8 hour work day, that’s $2.50 per hour. Obviously you can’t hire a full time employee to manage your Facebook for $2.50 an hour. That’s illegal. 

“If I outsource, what will the quality of work be?” “Is The Social Movement really going to increase my Social Media presence?” With marketing, it’s important to remember, quantity does not always equal quality. To feel comfortable with hiring a Marketing company, you need to analyze what they are promising and what is really realistic. It would be hard for an SEO Company to promise your business one of the top 3 spots on Google and actually deliver. But know this, anything Social Media related can be tracked, and analytic reports are crucial in looking at where your business was and how far it has come. Any marketing company that is confident in their service, will have no problem showing you the results of hiring them. At least, The Social Movement has no problem doing that ;)

So how do you put a price on Marketing? Just like any other business decision. You look at the benefits and the cost. You research what you will be paying for. You feel confident with the choice you made by analyzing the results. And just like The Social Movement’s clients, you realize how necessary Social Media Marketing is and how reassuring it is that you have a company that will take care of it for you.