Thursday, January 21, 2016

Why You Shouldn't Buy "Likes" on Facebook

Consequences of Buying “Likes” on Social Media:


  1. Most of the accounts you are buying are SPAM accounts. These SPAM accounts will offer zero engagement to your page as they are merely created to give you the numbers you paid for.
  2. And if they aren’t SPAM accounts, they are profiles that are most likely in a different country which means your peak times and target markets are inaccurate and therefore, unusable.
  3. With the little to no engagement these bought likes will produce, your EDGERANK drops to bottom which means your Social Media platforms is recognized as unimportant to the Facebook algorithm.
  4. Buying likes is a complete waste of money. These are not your true or potential customers by any means. Their lack of contribution to your business through Social Media hinders your platform’s performance and the amount spent to up your follower has zero ROI.
  5. It is a violation of Facebook’s Terms & Conditions. If you ever have spent the time to read through their guidelines, you would have noticed that Facebook has the right to remove or limit any page that has purchased fake likes. 
We tell our clients constantly that "slow and steady wins the race" which couldn't be more true when growing your Social Media. Your presence will never benefit from the amount of foreign and SPAM accounts you have following your business. Instead, putting in the time and effort to organically growing your page with real customers who support your business will benefit your Social Media marketing efforts as a whole. 



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